This article originally appeared on Aero-News Network
Granger Whitelaw announces DKNY MEN To Sponsor Rocket Racing League
Named Offical Wardrobe Designer, Will Sponsor Bridenstine Team
It’s a partnership designed to appeal to two of the baser instincts of all pilots — to fly fast, and look good doing it. Menswear designer DKNY MEN announced this week the new “lifestyle brand” has been named the official clothing sponsor of the Rocket Racing League,
DKNY MEN exclusively designed the flight suits to be worn by the Rocket Racing League pilots and pit crew. The brand is also designing and producing the clothing to be worn by all Rocket Racing League executives and staff.
In addition to being named official clothing sponsor for the league, DKNY MEN will sponsor Bridenstine Rocket Racing, one of six teams signed on to race in the Rocket Racing League. The DKNY logo will be emblazoned across the wings of the team plane that will compete in all Rocket Racing League competitions as well as on support equipment and team uniforms.
“In launching DKNY MEN, we seek to develop sponsorships that capture not only the lifestyle of our consumer, but their imaginations as well,” said Patti Cohen, EVP of Global Marketing and Communications. “Rocket Racing is innovative, fast and fun — which also defines the kind of man who wears DKNY. This partnership is just the beginning for both the brand and the sport.”
“Bringing DKNY MEN onboard as our first corporate sponsor further validates the Rocket Racing League as the future of premier sports and entertainment branding,” added Rocket Racing League CEO Granger Whitelaw. “Our rocket planes billowing 15-foot flames with ear-splitting sound will captivate audiences around the world and put DKNY above Madison Avenue.”
The Rocket Racing League and DKNY MEN will unveil the new team uniforms and staff apparel during the first public Rocket Racing flight demonstration at EAA AirVenture, Tuesday afternoon in Oshkosh, WI.