Excellent article. Read more about my tech background on my personal site. http://grangerwhitelaw.net/

TechCrunch

Editor’s note: Navin Chaddha is a Managing Director at Mayfield Fund, a global early-stage venture capital firm with over $3 billion under management, whose portfolio companies leverage the drivers of cloud/SaaS, mobile, social, energytech and big data. Some current Mayfield Fund investments include Appcelerator, Fab, Marketo, Poshmark, Solarcity, and Zimride.

The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester Research Feb. 2012 U.S. Online Retail forecast). We believe there is ample room for growth, and much of it will come from marketplaces. The metaphor of online marketplaces, established by Amazon and eBay starting in 1995, has endured and is flourishing once again – but in a different way than in the past. From an investor point of view, four things have changed:

The Rise of Vertical: The e-commerce market is large enough to support vertical marketplaces that super-serve consumer needs and…

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About Granger Whitelaw

Granger Whitelaw founded the Rocket Racing League along with partner, Peter Diamandis in 2005. See more information at http://www.grangerwhitelaw.com/blog and http://grangerwhitelaw.brandyourself.com View all posts by Granger Whitelaw

5 responses to “

  • Fermondo

    I appreciate this article “The Rise Of The Mobile-Social-Vertical Marketplace”, it’s good that our modern world now is having a social media things and websites and stuffs. I like using social media websites but I am not a businessman of course but I like the functions and the features of social media websites. I have smart phone so it’s okay to me and really okay that this is happening now. I mean the social media features for mobiles.

  • Vick Yang

    Yeah! Even me I am using mobile to surf on the internet and some of my friends too and I guess it is really rising now because many are using it and there are many cellphones now that are smartphones or what do you call it, it can easily use wifi and have an access then to internet and then surf the net by just using it and surfing like how laptop or a personal computer can surf the internet.

  • Grey Luke

    2013 is the year for mobile phones because for me in my opinion, there are nowadays a lot of users of phones that can access into internet and they seldom use their laptop and personal computers because of that and so many investors and businessmen will really make a move into mobile phones and investing their money into mobile phone business and I think it is really a correct way.

  • Dende

    Surfing the internet, watching videos in youtube, visiting friends in a social media website, chatting with friends, are just things that most of the people nowadays do and that things can be done in a mobile experience, so imagine how this things make a big impact in advertising and marketing. Business will surely be move with this because this is a big thing that must not be just taken for granted.

  • Navy

    Great article! Your points about curating experiences within niche marketplaces are timely. There is a pent up demand for that environment now that devices are more simple and friendly. Specific niches will continue to flourish and in the Collaborative Consumption space we have seen more than 50 unique verticals emerge – it remains to be seen which of those verticals will collapse into each other over time but the point remains the same. These businesses are disruptive and the industries they are threatening will never be the same again – which can only be a good thing.

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