Excellent article. Read more about my tech background on my personal site. http://grangerwhitelaw.net/
Editor’s note: Navin Chaddha is a Managing Director at Mayfield Fund, a global early-stage venture capital firm with over $3 billion under management, whose portfolio companies leverage the drivers of cloud/SaaS, mobile, social, energytech and big data. Some current Mayfield Fund investments include Appcelerator, Fab, Marketo, Poshmark, Solarcity, and Zimride.
The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester Research Feb. 2012 U.S. Online Retail forecast). We believe there is ample room for growth, and much of it will come from marketplaces. The metaphor of online marketplaces, established by Amazon and eBay starting in 1995, has endured and is flourishing once again – but in a different way than in the past. From an investor point of view, four things have changed:
The Rise of Vertical: The e-commerce market is large enough to support vertical marketplaces that super-serve consumer needs and…
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