Q4 Showed Facebook Will Survive Mobile Because It’s An Ads Scalpel, Not A Shotgun
Read more about my Social Media Expertise – Granger Whitelaw
On the web, there’s plenty of room to throw a scattershot of ads at people and hope one resonates. On mobile where there’s reduced real-estate, you have to make every pixel count by targeting ads with surgical precision. That’s how Facebook succeeded in Q4 2012, and why the social network is actually well equipped to weather the shift to mobile. There’s no room for the shotgun approach on the small screen.
“Most people underestimate how fundamentally good the trend towards mobile can be for Facebook.” That’s how Mark Zuckerberg started Facebook’s Q3 earnings call. Today on the Q4 call, he proved it, citing how Facebook’s ad targeting prowess attracted buyers to grow mobile ad revenue to 23% of Facebook’s total ad revenue.
The reason Facebook is making quick progress in mobile ads is how much it knows about you. Think of it this way. What targeting information does a company need…
View original post 428 more words