Labels make the difference

Self Adhesive Satisfies Micro Breweries

Self Adhesive Satisfies Micro Breweries

By: Martin Williams

The move to self adhesive labels for UK brewers follows recent developments in the USA. Anheuser-Busch has played a leading role in the States and Coors are now adopting the same approach in the UK.

However, it is not only multi-national breweries that have an interest in the quality of their labelling – so do micro brewers.

These smaller regional breweries have a strong reputation for distinctive packaging and have been quick to harness the benefits of self adhesive labels. Many brewers outsource their bottling to contract breweries, which tell us that self adhesives are more reliable at application and give their bottlers less downtime on the production line. The result is good for both the brewer and the bottler.

There are also economies when producing self adhesive labels. Unit costs are reduced because they can be printed, finished and die cut in a single process, minimising costs and wastage.

The development of dual web printing processes also means that the body, back and neck labels can be applied in one pass on the bottling line and labels perfectly index onto the bottles. We also apply film coating that gives labels durability and ensure they reach the shelf in prime condition.

Beer bottles with self adhesive labels are able to be recycled in the same way as those with traditional labels, so innovative labelling does not get in the way of good recycling practice.

The OPM Group has designed, printed and produced self adhesive labels for several regional breweries including Swindon based Arkells.

Arkells head brewer Don Bracher says that self adhesives increase the brand impact of their bottles. “The visual impact of self adhesive labels is significantly better than we glue labels. Yes, they are more expensive, but we think they are worth the additional investment. We now have labels with better colours, better branding and more customer appeal.

“We’re producing beer in non returnable bottles, so you have a situation where the bottle is pristine. It’s important for the label to look the very best it can”.

Author Bio
Etiquette (www.etiquette.co.uk) are the UK’s experts in labels
& labelling. For more information about bottle labelling, visit http://www.labelling-machine.com or buy online at http://www.thelabeller.com.

Article Source: http://www.ArticleGeek.com – Free Website Content

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About Granger Whitelaw

Granger Whitelaw founded the Rocket Racing League along with partner, Peter Diamandis in 2005. See more information at http://www.grangerwhitelaw.com/blog and http://grangerwhitelaw.brandyourself.com View all posts by Granger Whitelaw

7 responses to “Labels make the difference

  • George

    This topic is interesting, yes! Labels makes difference, in business one must take labels as their consideration. Always look at your brand or business from an outside perspective. And then thinks creatively in choosing a label for your product, because label may or may not make your product known.

  • Kramer

    Each beer and not only beers but some of drinking products and other products really put much effort on their labels and I mean label design by that. Anyway some products does not put much effort in it which they do not know that it is very important because it is one of the things that people may be attracted to.

  • Gina

    This is a nice attribute for minimizing budget “Unit costs are reduced because they can be printed, finished and die cut in a single process, minimising costs and wastage.”. I think making a beer company is quite expensive and involves a large amount of money in investment and you really need to have a better plan on how to make it boom and how to make it productive. I think your ideas here are good and thank you for it. I am hoping someday to have a good business and if by chance, I will use these ideas that I have read now.

  • Julius

    This is also a good technique “We also apply film coating that gives labels durability and ensure they reach the shelf in prime condition”. I am not so particular with labels but surely it will really make difference just like on brands that the product has. Brands will really tell the quality of the item by just looking at its physical appearance. I know that you can say that also and that is why good and branded items are much expensive than normal items.

  • Celina

    The objective of labelling is to guarantee that consumers have access to complete information on the content and composition of products, in order to protect their health and their interest. Labelling of certain non-food products must also contain particular information, in order to guarantee their safe use and allow consumers to exercise real choice.

  • Recille

    I am quite amazed to learned this line from the above article “These smaller regional breweries have a strong reputation for distinctive packaging and have been quick to harness the benefits of self adhesive labels”. Labels are just like name tags of who you are and just like name tags it creates a word that others will recognize you as that word. In conclusion proper planning towards making labels is crucial.

  • Carl

    When trying to create or sell a product, a seemingly obvious step would be to have a nice, interesting and clearly labeled product. Visual appeal alone can make a huge difference with the average customer, and a good label is a great place to start. The main goals of your label should be to draw in customers, as well as spreading company name with a logo that is easily identified. Too much color or effects can tarnish your logo, making it hard to read and fails to draw in the customer. A successful label is able to be used for years, and be can printed in color or even black and white.

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