Logo Design and Branding

Logo Design and Branding – Points to Remember

Logo Design and Branding – Points to Remember

By: Ray Smith

A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.

A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.

Trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.

This principle of simplicity applies n most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design – the nature of business.

While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.

In addition, while specifying the design requirements for your logo you should consider the fact that you will probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.

I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern “modern” today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.

While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start up venture.

Last but not the least important factor is price. You are paying for your logo – something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some big amount like $350 for a logo. With the online logo design firms coming into business, now you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget. Some logo design sites would even allow you to quote your own price for your logo.

If you have still not got a logo for your business or are not happy with your existing logo, it’s time you get your new logo. Wish you lucked with your logo hunt.

Author Bio
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
Custom Logo Design

Article Source: http://www.ArticleGeek.com – Free Website Content

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About Granger Whitelaw

Granger Whitelaw founded the Rocket Racing League along with partner, Peter Diamandis in 2005. See more information at http://www.grangerwhitelaw.com/blog and http://grangerwhitelaw.brandyourself.com View all posts by Granger Whitelaw

7 responses to “Logo Design and Branding

  • Pretzel

    I read some article of yours and some are about racing but some are about businesses like this. I think also that designing a brand logo is very crucial when making or establishing a company and though it might be small to think for some people but for businessmen and strategist it is very important.

  • Hillbert

    I agree to all statements. A logo is really a symbolic icon of the company or the business it will surely reflect the nature of it. This article really needs to be read by those business minded people and entrepreneur. Thank you. Great Post

  • Rosana

    Just like choosing a name, choosing a logo design and branding is also important in business industry and what is nice about logo is that it will really be a unique for your company and if your company will expand, the logo will be exposed to more people and then will be known in the country by many people.

  • Glory Glenn

    So I have here the main purpose and main definition for logo and it stated that a logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark) and I got this from wiki. Anyway it was been told that logo designing is best when it is on it’s simplest form because a simple thing is just so clean to look at and nothing will really worry you.

  • Bylle Bern

    Since A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark), it is very important to have a logo branding and a logo branding that will be an eye catcher of your target costumers or targeted costumers.

  • Jean

    As a costumer also I am also doing this to some companies ” Actually, in most cases the consumer gets the first impression about the company through your logo”, logo of company reflects the company and it explains things what kind of company is in its logo. I think the impression is always there and sometimes it can be seen in a logo just like what you have wrote here in your article. I think it is much preferable if we will use a better logo and a logo that best fit to our company. Thank you so much for posting some information and tips on how to choose a logo and it is really informative.

  • khir

    Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients’ ideologies into one single graphic.

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