13 Steps to Successful Blogging

13 Steps to Successful Blogging

13 Steps to Successful Blogging

By: Ant Onaf

Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.

1) Where to start?
You should begin your blog with a free blog hosting service such as Journal Home. I don’t say that because I’m the owner, but a free blog host is very rewarding for a new blog. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service, is in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!

2) Niche
A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.

3) Update Daily (nothing less)
This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, I am seeing a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily. Regardless, these blogs are still updated weekly with multiple entries. Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.

4) Traffic
It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.

5) Track Your Blog
How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

6) Listen to Your Audience
When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

7) Multiple blogs
Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Short & Concise
Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. Stay keyword-focused.

9) Digital Art
Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal
A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors
You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Make Money
Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.

13) You’re a Professional
You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.YourNewBlogDomainName.com”. This way all returning visitors and new readers should not have any problem finding your new blog domain. Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.

Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

To learn more about successful blogging subscribe to the Journal Home Newsletter

Author Bio
Ant Onaf is the owner and founder of www.JournalHome.com where can author your own free blogs He is an online internet marketer, web advertiser, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology & internet marketing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf

Article Source: http://www.ArticleGeek.com – Free Website Content

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About Granger Whitelaw

Granger Whitelaw founded the Rocket Racing League along with partner, Peter Diamandis in 2005. See more information at http://www.grangerwhitelaw.com/blog and http://grangerwhitelaw.brandyourself.com View all posts by Granger Whitelaw

21 responses to “13 Steps to Successful Blogging

  • Monique S.

    I also work before as a blogger, but you know what? This is my first time to realize that i lacked many things in blogging. Well, thanks for your article, it really gives me a lot of ideas to make my blogs successful. Yes! it will really make my work more rewarding! And I agree with you, blogging is not easy as 1, 2, 3 as other think. We really need to exert an effort and share knowledge in blogging.

  • Cindy Grace

    I like this article about steps in making a successful blog or a successful blogging and for my own opinion also, starting a free blog or hosting a free blog is a much more ideal than jumping to other higher levels and also it is really true that starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming and that is what makes it better than other ways.

  • Hider

    Blogging is obviously a nice and cool hobby for people who don’t go out usually and for people who love expressing their thoughts in a not direct way and also blogging can be a good way in advertising or marketing a product. Anyway I appreciate your thoughts and your knowledge about blogging and it is really detailed that is why I like it and I think it is just easy to follow.

  • Mar

    I’m been blogging for about 2 weeks already, and I’ve already wrote some articles in the net. What makes fun in blogging is that you can share a lot of information that many people doesn’t know. It keeps me interested in posting and writing blogs because it improves my writing skills and also my English. I’m not totally good in it, but I’m trying my best.

  • Veron Muse

    Yeah and of course the goal for some bloggers are to host great websites and not free websites and so it is really true that if you’re a professional now, What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. At the other side some bloggers only want a blog that they can freely express their feelings and thoughts and so if you are this kind of person you can remain to free host blogging and just enjoy what you want and do what you like.

  • Justine

    I will trust you that I should upload an article every day because updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. People always find new things and explore new things that is why we should always make some new things and stuff in our blogs because that is really the truth.

  • Chameleon

    Yes and this is so true “The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines”, and the next thing you must do is to make your rank at 1st of the page on search engines especially google and in order to that you must really do some SEO things or some things that will help you make your website into the first page of the search engine.

  • Email Marketing

    This is the perfect website for everyone who would like to
    find out about this topic. You realize so much
    its almost hard to argue with you (not that I actually will need to…HaHa).
    You certainly put a brand new spin on a subject that’s been discussed for many years. Wonderful stuff, just great!

  • best instant camera

    We are a group of volunteers and starting a new
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  • Joey Risga

    Yes and the topic is important and should be considered “You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis”, I think in your case here , on this blog you have so many articles that are not so related with each other and I am amazed that you are very flexible and you can write any topic that you want and yeah you are a very experienced blogger, in my opinion.

  • Oceana

    I didn’t know that this is useful “Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors”, I think the visitors also can invite others through sending the link of your website if they really like your website. I think each of one of us that owns a website is always making our website good and presentable because we always want to make it grow and make a great traffic into it so that it can recognize by google and if possible it will be published in the first page of google because you know, almost all of the people search their queries in google and only looking at the first page because they think that only the first page has the right answer for their questions which is not basically true at all times.

  • Jana

    Blog is just a thing that make us happy , for us bloggers it is our playground and also our confession room and we know that many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Blogs depend on their owners and of course since we have different perspectives in life and also we have different favorites in our life that we might share in our blog.

  • Sarsy

    As what one website said that many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Some are more eclectic, presenting links to all types of other sites. Many topics involve in blogging that is why many are engaging to blogging because they all have different interest and aim in blogging. I am hosting also a website which there I wrote blogs and my blogs is all about sports because I am really a fan of football and that is football of Europe, I don’t want you to be confuse because there is also another football which is they call it as American football.

  • Namji

    Blogging is one of the most successful marketing techniques that we know of.There are a lot of reasons why blogs are such a powerful marketing tool; first of all they rank well with search engines because spiders are attracted to their fresh content and index them often. You can also develop a personal relationship with members of your target audience by commenting and posting, which will boost your credibility as an industry expert and add a human element to your business.

  • Ramon Shawn

    Making a successful blog takes a lot of energy, effort and of course time. I want to learn more besides on this article on how to get and how to make a successful blog. I am an aspiring blogger and I respect any blogs that I read because I know in any blog there is always a heart behind it because I think making a blog takes a lot of heart. Writing is my hobby but not with English language though. I want to study more in speaking and writing English because it will be helpful to me, I know.

  • Rechan

    So these are the common ways in making traffic in your blog ” Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth”, it’s quite good to have this kind of list you have here. Paid advertising is quite expensive than the others but I think it is the most effective above all, in my opinion. I think I want to search more about this and I want to search all of the methods and ways individually on the internet. I will try to study this more.

  • Rogan

    The concept of blogging in making market and sales is quite new and I think many are engaging it now since it is hassle less than the other strategies since you will do the thing virtually. I admire much of the steps and guide and tips that you have given us in making a successful blog. I am not a businessman but I believe and understand your points here and you clearly made your point in some of your lines here.

  • Grandy

    I like your tips bro on how to be successful in blogging. I would like to try your steps and hopefully it will function well and I hope it will be effective. It’s good to be a blogger and obviously I am a blogger and I started just last month and though I am just new, I am always considering what others will tell me about blogging because I know with their experiences I can be more good in blogging. I am also interested in reading books about fictional characters and also some stories that are fantasies because I find them interesting and very fun and enjoyable.

  • Landen

    Just a little time and little effort in our blog will make a large improvement just like what you have said here “The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries”, 2 hours is kind of a long time for others who are very busy but also just a short time for others who does not have much thing to do. I certainly would like to promote blogging as a hobby since you will have a great time making a blog and just surfing the net and blogging.

  • Andry Remsol

    This is what I like about blogging also “The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first”, it is a nice style of organizing blogs because the new blogs will have a chance to get viewed easily by other people. In that manner it won’t matter how many blogs you will write because all of it can be read by other people and of course if they have interest in your blogs. In order for other people to appreciate and have interest in your blog, you should write blogs that are not very serious and also boring, you have to write blogs that has sense of humor and lines that they will find as amusing or funny or maybe amazing if possible.

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